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Intent Data · Pricing

Intent Data Pricing

LeadsPlease Intent Data is available as a one-time purchase, a recurring subscription, or via API. Preview 100 free records from any signal type before you buy — no account required.

Get a Custom Quote →

Purchase Options

Choose the purchase model that fits your campaign workflow and volume needs.

One-Time Purchase

A single snapshot of the highest-intent households matching your criteria. Ideal for testing a signal type or running a campaign with a defined end date.

Starting from
$0.10
per record — volume discounts apply
  • Preview 100 free records before buying
  • No minimum order
  • Instant download
  • CSV, Excel, or mailing label format
  • No account required to preview
Get a Custom Quote →
API & Widget

Real-time signal counts and record access via API. Ideal for platforms, CRMs, and applications that need to surface intent data within a product experience.

Custom pricing
Quote
based on query volume & use case
  • JSON API for live signal counts
  • Embeddable widget with geography filtering
  • White-label options available
  • Volume-based API pricing
  • Dedicated account support
Contact for API Pricing →

Volume Pricing

Volume discounts apply automatically to all one-time purchases and are built into subscription pricing. The more records you order, the lower your cost per record.

Record VolumePrice Per RecordExample Total
1 – 999$0.15 per record500 records = $75
1,000 – 4,999$0.12 per record2,500 records = $300
5,000 – 9,999$0.10 per record7,500 records = $750
10,000 – 24,999$0.08 per record15,000 records = $1,200
25,000+Custom pricingContact us for a quote

Prices shown are indicative. Actual pricing may vary by signal type, geography, and score threshold. Contact us to request sample data and confirm record quality before purchasing.

What’s Included

Every Record Includes

All LeadsPlease intent data records are delivered marketing-ready. There are no additional fees for contact data, scoring, or NCOA processing.

Full name (first + last, verified)
Postal address (CASS-certified, NCOA-processed, DPV-confirmed)
Phone number (mobile and/or landline where available)
Email address (validated deliverable)
Age, gender, estimated income, home value
Signal category and signal detection date
Intent Propensity Score (1–100%)
Homeowner / renter status where available

Available Signal Types

All five LeadsPlease consumer intent signals are available for purchase. Each signal type can be filtered by geography (national, state, metro, county, or ZIP) and score threshold.

Signal TypeTarget MarketDecision Window
Intent to MoveAny business serving moving households4 months
Intent to Buy a HomeMortgage, real estate, home insurance, moving3–6 months
Intent to Sell a HomeReal estate agents, mortgage, staging, moving3–6 months
Intent to RenovateContractors, retailers, lenders, solar2–4 months
Intent to Buy Medicare / T65Medicare agents, supplement providers, financial advisors7 months (IEP)

Get a Custom Quote

Tell us your target audience and signal type. Our team will put together a custom data package and pricing for your campaign.

Talk to a Data Specialist →

Frequently Asked Questions

No. There is no minimum order for one-time purchases. You can buy as few or as many records as you need. Volume discounts apply automatically as your order size increases.

Yes. Contact our team to request a sample of 100 free records from any signal type. The sample includes the full record with name, address, phone, email, demographics, signal category, signal date, and Intent Propensity Score.

Records are available in CSV, Excel (.xlsx), and print-ready mailing label format (PDF). All formats are compatible with standard CRM import tools. Custom formats are available for high-volume or API customers.

Yes. Subscription deliveries include the exact same fields as one-time purchases — full contact data, demographics, signal details, and Intent Propensity Score. There are no reduced-field subscription tiers.

Yes. Multi-signal packages are available for businesses that want to run campaigns across more than one intent type — for example, both Intent to Move and Intent to Buy a Home. Contact our team for bundled pricing.

Subscription pricing is based on the estimated monthly record volume for your defined criteria. Because the exact number of new signals per month varies, subscriptions are quoted on average monthly volume with a price-per-record that reflects your volume tier. Contact us for a custom subscription quote.

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