Reach Households Before They Move — Not After
LeadsPlease Intent to Move data identifies U.S. consumers actively showing signs they are planning to relocate — before they change their address. Every record is scored 1–100% for move propensity and delivered with name, postal address, phone, email, and full demographics.
What Is Intent to Move Data?
Intent to Move data is a consumer marketing dataset that identifies U.S. households showing behavioral signals consistent with planning a residential move. These signals are gathered from multiple real-world sources — property listings, deed filings, utility records, and online research patterns — and matched against a national household graph.
The result is a ranked, scored list of households likely to relocate in the coming weeks or months. It is not a guarantee — it is a marketing prioritization tool that lets you concentrate your budget on the households most likely to need your product or service right now.
Unlike a new mover list — which tells you who has already moved — Intent to Move data lets you reach households before the move happens. That means reaching them while brand loyalty is lowest and purchase intent is highest.
Signal sources used to identify pre-movers:
- Property listing activity
Homes listed for sale or rent on MLS and public portals
- Deed filings & public records
Recorded property transfers and ownership changes
- Utility connection signals
New service requests and disconnections at address level
- Online research behavior
Mortgage, mover, and home-value search activity
- Moving service research
Quote requests and comparison behavior for moving companies
The 4-Month Opportunity Window
Moving households are in a uniquely open buying state. Brand loyalty drops, contracts expire, and major purchases happen in a compressed window. Miss it and you wait years for the next opportunity.
- Researching mortgage options
- Comparing moving companies
- Shopping home insurance
- Evaluating internet & utilities
- Exploring home improvement
- Finalising service contracts
- Purchasing furniture & appliances
- Setting up new utility accounts
- Hiring local services
- Updating insurance policies
- Completing home improvements
- Landscaping & yard services
- Solar installation research
- New subscriptions & memberships
- Recommending local services
Sources: Alesco Data; Deluxe Financial Services; U.S. Census Bureau American Community Survey
Who Uses Intent to Move Data
Any business whose customers are more likely to buy, switch, or sign up in the weeks surrounding a move.
Reach households researching purchase mortgages, refinancing, and home equity loans before a competitor does.
Connect with sellers before they list and buyers before they sign with another agent.
Target households in the early planning stage — when they're comparing quotes, not finalising them.
Reach people downsizing or between homes who need short- or long-term storage solutions.
Home, auto, and life insurance needs spike at move time. Be the first agent in their inbox.
Movers renovate. Reach households planning repairs, upgrades, or staging before they move.
New homeowners are 2–3× more likely to install solar than established residents. Reach them early.
Moving triggers a full reset of household goods. Reach buyers before they've chosen a store.
Service contracts reset at every move. Get your offer in front of movers before they default to the incumbent.
Landscapers, HVAC techs, cleaning services, and locksmiths all see demand surge from new residents.
What’s Included in Every Record
Every Intent to Move record is delivered marketing-ready with full contact data, demographics, and scoring. All postal addresses are CASS-certified, delivery-point validated, and NCOA-processed before delivery.
| Field | Detail |
|---|---|
| Full Name | First + last name, verified |
| Postal Address | CASS-certified, NCOA-processed, DPV-confirmed |
| Phone Number | Mobile and/or landline where available |
| Email Address | Validated deliverable email |
| Age & Gender | Head of household demographics |
| Estimated Income | Household income band |
| Home Value | Current estimated property value |
| Trigger Category | Listing activity, deed filing, utility signal, search behavior |
| Signal Date | When the intent signal was first detected |
| Intent Propensity Score | 1–100% likelihood-of-move score |
The Intent Propensity Score
Every Intent to Move record carries a 1–100% Intent Propensity Score — a proprietary likelihood measure based on the recency, volume, and source diversity of the signals detected for that household.
Unlike binary in-market flags used by most data providers, our score lets you tier your marketing investment — allocating premium direct mail or personalised outreach to the 90–100% band while running broader awareness campaigns to mid-range scores.
Multiple recent signals. Actively listing, in contract, or mid-move.
Strong signals. Listing research, mortgage inquiries, moving quotes.
Early-stage signals. Home value lookups, neighbourhood research.
Initial signals detected. Wider net for brand awareness campaigns.
The score is a marketing prioritisation signal only. It does not constitute a prediction, guarantee, or consumer report.
What Makes Our Intent Data Different
Most intent data providers target B2B sales teams. LeadsPlease Intent to Move is built for B2C marketers reaching individual U.S. households — with postal addresses, not just company domains.
We don’t just tell you someone “might be moving.” We score every record 1–100% so you can concentrate your budget on the households most likely to act.
Every postal address is run through USPS NCOA monthly and CASS-certified before delivery. You get a deliverable address — not a stale one that bounces your direct mail piece.
We combine deed filings, MLS listing activity, utility signals, and behavioural research data. More sources means more coverage and fewer false positives.
No sales call. No minimum order. No subscription. Use the list builder to select geography and score range, preview 100 free records, and download in minutes.
We are transparent about what this data is and what it isn’t. It is a marketing tool — not a consumer report. Our permitted-use policy is clear, so your legal team can approve it quickly.
Permitted Use & Compliance
LeadsPlease Intent to Move data is sourced from publicly available records and licensed data compilations. It is provided for marketing and advertising purposes only.
This data is not a consumer report under the Fair Credit Reporting Act (FCRA) and may not be used for credit decisions, employment screening, insurance eligibility determinations, tenant screening, or any other purpose regulated by the FCRA.
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Browse Intent to Move Lists →Talk to a Data SpecialistFrequently Asked Questions
Intent to Move data is a consumer dataset that identifies U.S. households showing behavioral signals consistent with planning a residential move. These signals — drawn from listing activity, deed filings, utility connections, and online research patterns — are aggregated and scored to produce a ranked list of households most likely to relocate within the coming weeks or months. It is a marketing prioritization tool, not a predictive guarantee.
LeadsPlease aggregates intent signals from multiple real-world data sources: property listing activity (homes listed for sale or rent), recorded deed filings, utility connection and disconnection records, mortgage application research behavior, and online search activity related to moving, mortgage, and home services. Each signal is matched against our national household graph and scored using our Intent Propensity model.
The Intent Propensity Score is a 1–100% likelihood score assigned to each household in our Intent to Move dataset. A score of 90–100% indicates strong, recent, multi-source signals consistent with an imminent move. A score of 50–70% indicates early-stage research behavior. Marketers can filter by score threshold to reach the highest-intent households first, or cast a wider net by including mid-range scores.
Intent to Move signals are typically detected 30 to 90 days before a household physically relocates. The full decision-making window — from early research through the first 60 days in a new home — spans approximately four months. This window is when households are most likely to switch service providers, make major purchases, and respond to new marketing outreach. Responsiveness to offers drops significantly once the move is complete.
A new mover list identifies households that have already moved — after the address change has been processed through NCOA or public records. Intent to Move data identifies households that are likely to move before it happens. This means you can reach them during the decision-making phase, when brand loyalty is at its lowest and purchase intent is at its highest — not after they’ve already settled in with your competitors’ products and services.
The highest-impact verticals are mortgage lending, real estate, moving and storage, home insurance, utilities (internet, cable, electricity), home improvement, furniture retail, solar, and local home services. Any business whose customers are more likely to switch providers or make major purchases in the weeks before and after a move stands to benefit.
Each Intent to Move record includes: full name, NCOA-processed postal address, phone number, email address, age, estimated household income, home value estimate, trigger category (what signal was detected), signal date, and an Intent Propensity Score from 1–100%. All postal addresses are CASS-certified and DPV-confirmed before delivery.
Yes. Intent to Move records can be used to build custom audiences for Facebook, Instagram, and Google display campaigns via address-based audience matching. You can run coordinated direct mail and digital campaigns to the same household — reinforcing your message across channels during the move decision window.
Yes. LeadsPlease Intent to Move data is sourced from publicly available records and licensed data sources and is intended for marketing purposes only. It is not a consumer report under the Fair Credit Reporting Act (FCRA) and may not be used for credit, employment, insurance eligibility, tenant screening, or other FCRA-regulated decisions. Use is subject to LeadsPlease Terms of Service and applicable marketing laws including CAN-SPAM and CCPA.
Use the LeadsPlease list builder to set your geography, apply score thresholds, and preview 100 free records before you buy. No subscription, no minimum order, no sales call required. Download as CSV, Excel, or print-ready PDF mailing labels. Volume discounts apply automatically.