Targeted Email & Mailing Lists

There are big differences. To be clear, saturation mailing relies on choosing a USPS carrier route/routes and mailing to every mailable address on that route. This is fine if you have say a pizza business where every household might be interested in having pizza for dinner. This is not such a great idea if you are a childcare business where you provide care for children of specific ages. There is no point in mailing to households that have no children or children in the wrong age group. You lose money on printing and mailing to households who will never ruse your services. Targeted mailing gives you the ability to focus precisely on the households most likely to use your goods and services therefore saving on wastage.

It means you can be specific about for example targeting households with a certain income, interest, type of home, homes with swimming pools and families with children and so on.