Email Marketing [2024]

by Alice Scott - Updated Feb 09, 2024

Email Marketing doesn’t have to be difficult. LeadsPlease makes it quick and easy for you to find new customers, get an email list for them and start email marketing to them in minutes. Targeted, quality email lists help you boost sales and grow your company without the stress.

  1. Find new customers
  2. Download your email list
  3. Send an Email to your potential new Customers (using your own account or email distribution service)
  4. Boost sales and grow your business!

Is Email Marketing Good for Small Businesses?

Absolutely! Email marketing remains one of the most effective online marketing strategies for reaching and engaging an audience. Here’s evidence to back this up:

  1. High ROI (Return on Investment): According to the Data & Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $42. This impressive ROI speaks to the cost-effective nature of email marketing when it’s done correctly.
  2. Email Usage is Widespread: As of 2021, there were over 4 billion email users worldwide, and this number is projected to grow to 4.6 billion by 2025. This broad user base indicates a vast potential audience for businesses.
  3. Preference for Brand Communication: In a survey by MarketingSherpa, 72% of consumers stated that they prefer to receive promotional content through email, compared to 17% who prefer social media.
  4. Acquisition & Retention: According to Emarsys, 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention.
  5. Conversion Rates: Monetate found that 4.29% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. This suggests that email has the power not just to drive traffic, but to encourage meaningful customer actions.
  6. Personalization and Segmentation: Email marketing platforms have evolved to offer sophisticated segmentation and personalization features. According to eMarketer, emails that are personalized deliver 6x higher transaction rates.
  7. Mobile Reach: With increasing mobile device usage, email is more accessible than ever. A report by Fluent found that two-thirds of consumers checked their email on smartphones and 42% on a tablet.
  8. Long-Term Impact: The lifetime value of an email subscriber can be significant. A study by iContact found that the average value of an email subscriber is $37.85, and up to $109.64 in some industries.
  9. Trust in Email: According to The Radicati Group, 53% of global email users consider email to be their most trusted form of communication, making it a prime channel for businesses to communicate with potential and current customers.
  10. Retargeting Potential: Email marketing can be integrated with other digital strategies. For instance, using retargeting ads, you can target users who’ve opened specific emails but didn’t make a purchase.
  11. Opt-in Nature: One of the standout features of email marketing is that it’s permission-based. People have given you their email addresses and thus have shown an interest in what you have to offer, making them warm leads.

In conclusion, the aforementioned statistics and facts underscore the significance of email marketing in the modern digital landscape. Not only can email help find new customers, but it can also foster deeper relationships with existing customers, drive conversions, and ultimately grow your business. If executed properly, with the right content, timing, and personalization, email marketing can be a powerhouse for businesses of all sizes.

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