Intent Data Subscriptions — Hot Leads Delivered the Moment Intent Fires
Other intent providers send a static file once a month and wish you luck. LeadsPlease Subscriptions push newly-scored, fully-enriched households into your inbox, webhook, S3, or SFTP within hours of their intent firing — while the prospect is still in-market, while the trigger is still hot, while your competitors are still waiting for next month’s pull. Define your audience once. Hot leads arrive automatically. Hot leads, hot.
How Intent Subscriptions Work
A one-time intent data purchase is a snapshot — the highest-intent households at that moment. A Subscription is fundamentally different. You define your audience criteria once. From that moment on, every household that crosses your defined intent threshold is pushed to you — fully enriched, ready to action — within hours of their intent firing.
Each delivery is incremental and deduplicated: only households newly-scored since your last delivery. No double-sending. No manual workflow. Never the same household twice. The platform handles the rest.
Choose geography (ZIP, radius, polygon, or state), demographics (age, income, net worth, homeowner flag), intent category, and your Intent Propensity Score threshold — P75+ or P90+ recommended. Pick your delivery channel. Done.
The LeadsPlease score-and-enrich pipeline runs continuously. The moment a household crosses your defined intent threshold, the fully-enriched record — name, address, phone, email, demographics, and score — is queued for your next push.
Each delivery contains only households newly-scored since your last push — incremental, deduplicated, never repeated. Delivery channels: email, webhook, S3, or SFTP. Frequency: real-time as scored, hourly batch, daily batch, or weekly. Pick what your stack can absorb.
Why is this uniquely possible? Only LeadsPlease has consumer + B2B intent signals scored 1–100% against a national household graph that already carries name, address, phone, email, and demographics. Other providers can flag “someone, somewhere is researching X” — we deliver the household. And because the score-and-enrich pipeline runs continuously rather than monthly, the moment a household crosses your threshold, it can be in your inbox within hours — not at the next file drop.
Four Ways to Receive Your Leads
Same scored, enriched households — four ways to get them into your stack. Pick the channel that matches your workflow.
A fresh CSV or Excel file lands in your inbox on your chosen schedule. No integration required. Ready to import into your CRM or mail house immediately.
Newly-scored records POST to your endpoint as JSON within hours of intent firing. Wire directly into your CRM, dialer, or marketing automation — hot leads hit your system while the prospect is still in-market.
Incremental CSV or Parquet files land in your S3 bucket on your chosen cadence. Ideal for data warehouse ingestion, batch processing, and teams with existing S3-based pipelines.
Secure file transfer to your SFTP server for teams that require audit-trail delivery or operate on air-gapped pipelines. Supports all standard file formats.
All deliveries flow under the LeadsPlease EULA — marketing use only.
How Often Do Leads Arrive?
Choose the cadence that matches your team’s capacity to action leads. The faster you follow up, the higher your conversion rate — especially for short-window signals like mortgage protection and real estate.
Pushed within hours of scoring via webhook. Maximum freshness. Best for dialer teams and sales-ops who action leads the same day.
All records scored in the prior 24 hours delivered each morning. Good balance of freshness and operational simplicity for outbound teams.
The most common cadence for direct mail campaigns where print lead time is 2–3 weeks. Provides a larger batch for each mail drop.
Bi-weekly, a specific day of the month, or matched to your CRM refresh cycle. Available for volume subscribers — contact us to discuss.
Subscription vs. One-Time Purchase
- Snapshot of highest-intent households at a point in time
- No commitment — order as needed
- Ideal for evaluating a new signal type
- Full control over timing and volume
- Self-serve via DataWidget® or contact us
- Net-new households pushed within hours of intent firing
- Define criteria once — leads arrive automatically
- Incremental and deduplicated — no repeat records
- Delivers via email, webhook, S3, or SFTP
- Lower effective cost per record at volume
Where Subscriptions Win Biggest
Subscriptions deliver the greatest lift when the speed of follow-up determines conversion — where the prospect is still in-market when you reach them.
Household crosses P75+ on selling-a-home + purchasing-a-home intent + deed recording → agent dialer queue within hours. Reach the new mortgage holder before the next agent does.
Homeowner crosses P75+ on Home Value + Home Equity + Commission research → just-listed postcard the same week. Reach sellers before they list with a traditional agent.
Sun-belt homeowner crosses P75+ on Utilities + Home Improvement → door-canvasser route the next morning. Beat competitors who are still waiting for the monthly file drop.
Consumer rolls into 7-month IEP and shows P75+ health-insurance-shopping intent → broker outreach in the first month, not the seventh. New cohorts arrive weekly.
Cable, internet, lawn care, security — daily push of newly-flagged pre-movers. Reach the household 30 days before they move, before all your competitors mail.
Account crosses P75+ on competitor-switching signals → SDR queue immediately. Daily refresh of P75+ accounts on your target topics into Salesforce or HubSpot.
How to Get Started
Subscriptions are configured through our data specialist team. Most are live within 2 business days:
- Choose your signal type — Intent to Move, Buy a Home, Sell a Home, Renovate, Buy Medicare, or a B2B topic set.
- Define geography — national, state, metro area, county, ZIP code radius, or polygon.
- Set your score threshold — P75+ (top quartile) or P90+ (top decile) recommended. Custom thresholds available.
- Pick your delivery channel — email, webhook, S3, or SFTP.
- Choose your frequency — real-time, daily, weekly, or custom cadence.
Subscriptions can be paused or cancelled at any time. No long-term contracts on standard plans.
⚖ Marketing use only. Not a consumer report under FCRA. All Subscription deliveries flow under the LeadsPlease EULA. DNC, prison, deceased, and CCPA/CPRA opt-out records are suppressed pre-delivery. Client-supplied suppression files (existing customers, prior responders) can be uploaded as a CSV match-key file to exclude from future deliveries.
Set Up Your Intent Data Subscription
Define your audience once. Hot leads arrive as their intent fires — not next month. Talk to our team about signal types, score thresholds, and delivery channels.
Contact Us to Get Started →What Is Intent Data?Frequently Asked Questions
A monthly file is a static snapshot — the intent signals detected up to that point, delivered once. By the time you action those leads, many have already made a decision. LeadsPlease Subscriptions push newly-scored households within hours of their intent firing via webhook, S3, SFTP, or email — while the prospect is still in-market. The delivery is incremental: only households newly-scored since your last push. No stale records, no overlap.
No. Each delivery contains only net-new records — households that crossed your intent threshold since your last delivery. A household already delivered will not appear again unless their signals have refreshed significantly, indicating a new independent intent event (e.g. a household that sold a home and, 18 months later, begins researching buying again).
Email (CSV or Excel file), webhook (JSON POST), S3 drop (CSV or Parquet), and SFTP. Webhook is recommended for teams that want to action leads the same day — records hit your system within hours of scoring. Email is the simplest option for teams that import files manually. S3 and SFTP suit data warehouse and pipeline teams.
Yes. Many subscribers run parallel subscriptions across multiple signal types — a mortgage company might subscribe to Intent to Buy a Home, Intent to Move, and Intent to Sell a Home simultaneously. Each subscription runs independently with its own criteria, delivery channel, and cadence.
Yes. You can upload a CSV match-key file (hashed email, name + address, or phone) to suppress existing customers, prior responders, or any list of households you don’t want to receive. Suppression files are applied pre-delivery and can be updated at any time.
Yes. Subscriptions can be paused or cancelled at any time. Contact your account manager or our support team to make changes. No long-term contracts on standard plans.
Pricing is based on the estimated monthly record volume for your defined criteria (signal type, geography, score threshold). Volume discounts apply for larger subscriptions. Contact our team for a custom quote based on your specific targeting criteria.