DataWidget® — Count, Preview & Order Intent Lists Without Coding
DataWidget® is a self-serve three-panel interface — AI chat, interactive map, and filter controls — that lets non-developer marketers, brokers, and agencies build a targeted intent list count, preview the records, and place an order without touching a line of code. The Intent Propensity Score is visible at the count stage so you see exactly what you’re buying before you pay. Drop it into any host site with a 30-second embed.
What Is DataWidget®?
DataWidget® is the self-serve ordering surface for LeadsPlease Intent Data. It is an embeddable three-panel widget — AI chat, interactive map, and filter controls — that guides a user through count → preview → order without requiring any developer involvement or API integration knowledge.
The Intent Propensity Score is visible at the count stage. As you adjust geography, demographics, and signal type, the widget displays a live record count filtered by score bucket (Low / Medium / High) and shows you the score distribution of the audience you’re building. You see exactly what you’re buying before you commit.
DataWidget® connects to the same scored, enriched intent data that powers the LeadsPlease Data API, MCP Server, and Subscription feeds. The same 29-field schema. The same 1–100% Intent Propensity Score. The same EULA. Different surface — built for the marketer, not the engineer.
The Three-Panel Experience
Describe your target audience in plain English: “homeowners aged 35–64 in Phoenix with selling-a-home intent above P75.” The AI translates your description into filter criteria and initiates a live count. No dropdown-clicking required — conversational audience building.
Draw a radius, select a ZIP, click a county, or shade a state. The map updates the count in real time as you define geography. Zoom into a dealer’s PMA, a realtor’s farm, or an agent’s territory — the count reflects exactly what’s inside the boundary.
Adjust signal type, score threshold (P75+, P90+, or all), demographics (age, income, homeowner flag), and output format. The Intent Propensity Score distribution for your current audience is shown live. Preview 10 redacted records before placing your order.
Who Uses DataWidget®
DataWidget® is built for anyone who needs self-serve access to scored intent data without writing a line of code. The widget can be embedded in your own platform so your users get that same self-serve experience under your brand.
Build a targeted intent list count, preview records, and download or order — entirely self-serve, no API credentials or engineering support needed.
Embed the widget in your own platform to offer clients a self-serve audience selection experience backed by the LeadsPlease intent signal database — under your brand.
Let print buyers build a targeted mailing list inside your ordering flow. Count → preview → order the list; proceed straight to artwork and print — one unified workflow.
Give individual account managers or client contacts a self-serve portal to pull their own intent list counts for campaign planning — without needing a data analyst on every request.
Let agents and brokers self-serve their prospecting list by drawing their territory on the map and selecting their intent signal — no training required, results in minutes.
Combine B2B intent topics with firmographic filters in the widget UI to build an ABM account list — no data engineering required to go from topic to downloadable account set.
Key Features
The count updates in real time as you adjust filters. The Intent Propensity Score distribution (Low / Medium / High) for your current audience is shown alongside the record count — you see the quality, not just the quantity.
Describe your audience in plain English. The AI interprets it into filter criteria and starts the count. Refine with the map and control panel. No dropdown literacy required.
Draw a radius, select ZIP codes, click counties, or shade states directly on the map. Count updates live as your geography changes. Supports polygon drawing for custom territories.
Preview a set of redacted records before committing to an order. See the actual field fill rates for your criteria — name, address, phone, email, score — so there are no surprises at download.
The widget is delivered as a lightweight JavaScript snippet. Drop it into any webpage, SaaS dashboard, or web app with a single script tag. No backend setup required for the standard embed.
Intent to Move, Buy a Home, Sell a Home, Renovate, Buy Medicare — plus the full 34,872-topic B2B taxonomy. Score threshold, geography, and demographic filters available for all signal types.
DataWidget® vs. the Data API
| DataWidget® | Data API | |
|---|---|---|
| Primary user | Non-developer marketers, brokers, agencies | Developers, CRM/dialer/DSP platforms, sales-ops |
| Interface | Three-panel UI: AI chat, map, controls | REST + JSON, OpenAPI 3.0 spec, JWT bearer auth |
| Audience building | Plain English + interactive map | Programmatic Criteria object POST |
| Score visibility | Score distribution shown at count stage | Score exposed on every record in response |
| Subscriptions | Not available (use API for auto-push) | ✓ Subscriptions endpoint for near-real-time push |
| Embed | ✓ 30-second JS snippet in any host site | Custom integration required |
| Best for | Self-serve ordering, embedded portals, web-to-print | Platforms, CRMs, dialers, DSPs, agentic AI workflows |
Most platforms use both: DataWidget® for self-serve end-user ordering, the Data API for programmatic pipelines and Subscription delivery.
How to Embed It
Contact our team with a brief description of your platform and intended use case. We configure your account with the signal types, geography, and score options that match your users’ needs.
We provide a lightweight JavaScript snippet pre-configured with your API key and default settings. Drop it into any webpage, SaaS dashboard, or web app. CSS overrides are accepted to match your platform’s design.
The widget is live. Users describe their audience, draw their territory, set a score threshold, preview records, and place an order — entirely self-serve, within your platform, without leaving your UX.
⚖ Marketing use only. Not a consumer report under FCRA. Every DataWidget® order flows under the LeadsPlease EULA — marketing use only. EULA acceptance is required at checkout. DNC, prison, deceased, and CCPA/CPRA opt-out records are suppressed pre-delivery on every order.
Get DataWidget® Access
Self-serve intent list ordering for your platform — AI chat, interactive map, score-visible counts, record preview — embedded in 30 seconds.
Request Access →What Is Intent Data?Frequently Asked Questions
DataWidget® is a self-serve three-panel interface — AI chat, interactive map, and filter controls — that lets non-developer users build a targeted intent list count, see the score distribution, preview records, and place an order, all without writing code. It can be embedded in any host site with a 30-second JavaScript snippet.
DataWidget® is a UI for non-developer users — marketers, brokers, and agencies who want to self-serve without API credentials or coding. The Data API is for programmatic integration: platforms, CRMs, dialers, and DSPs that need to query counts, pull records, or receive Subscription pushes in automated pipelines. Most enterprise users deploy both: DataWidget® for self-serve ordering by end users, the API for backend pipelines and Subscription delivery.
Yes. The widget is designed for embedding in host sites — SaaS platforms, broker portals, agency dashboards, and web-to-print ordering flows. CSS overrides are supported so the widget matches your platform’s design language. White-label configurations are available for data resellers and platforms with volume requirements — contact us to discuss.
All five B2C intent signals (Intent to Move, Buy a Home, Sell a Home, Renovate, Buy Medicare / T65) plus the 34,872-topic B2B taxonomy. Filters available: geography (ZIP, radius, polygon, county, state), Intent Propensity Score threshold (P75+, P90+, custom, or all), demographics (age, income, homeowner flag, net worth), and output format (CSV, Excel).
No. The standard embed is a client-side JavaScript snippet that queries the LeadsPlease API directly. No backend setup is required for self-serve count, preview, and order. A server-side API is available for more complex integrations such as caching counts for high-traffic pages or wiring into your own order management system.
Not directly. DataWidget® is built for one-time count → preview → order workflows. For recurring Subscription delivery (near-real-time push to inbox, webhook, S3, or SFTP), use the Data API Subscriptions endpoint. Contact our team to set up a Subscription alongside your DataWidget® embed.