9 Best Holiday Marketing Tips To Boost Sales and Grow Your Business

by Alice Scott - Updated Mar 19, 2024


Beat your competition this Holiday Season. We’ve gathered up our 9 Best Holiday Marketing Tips to help you boost sales, smash your competition, and grow your business.

Holiday Postcards Shoppers Want

When you design your Holiday Postcards this year, and you’re wondering where to start, just remind yourself what you want when you get holiday mail. Then, do the same for your customers !

Include these design tips to create Holiday Postcards shoppers want:

  • Bold, eye-popping images they want to put on the fridge
  • Fun Facts that Teach Shoppers
  • Invitation to an Event / Sweepstakes
  • Big Discount
  • Free Gift

Accurate Direct Mailing Lists

Direct mailing lists can make or break your Holiday direct mail campaign.

Since direct mailing lists are essentially a list of potential new customers, it’s critical that you get a ‘good one’. A good, accurate direct mailing list, will help you reach the right people, and help you win over new customers and boost sales this holiday season.

A bad, inaccurate mailing list however, with outdated names & addresses, can lead your mail to the wrong homes, wrong people, and in the trash.

Beat your competition this holiday season; get an accurate mailing list that will connect you with new prospects and turn them into paying repeat customers.

Effective Email Marketing

Email Marketing, similarly to Direct Mail, is a popular & successful way to connect with new customers quickly and grow your business.

You can use Email Marketing to keep in touch with your current customers, or use it to advertise to new prospects. Email Marketing should be one of your best holiday marketing tips not to forget.

It’s quick and easy to design an Email Marketing campaign online, and the cost is far more affordable than with Direct Mail.

One of the best holiday marketing tips you can adopt this holiday season, is effective email marketing.
Effective Holiday Email Marketing

Targeted Email Lists

Similarly to the importance of accurate direct mailing lists, it’s also critical to use accurate, targeted Email Lists.

The nice thing about Email Lists, is how quick and easy they are to get and to use. Email Lists are relatively cheap, easy-to-use, and can give you a quick return on your investment.

Therefore, if you need to get the word out about an event, help drive traffic to your website or connect with new customers quickly, you should try using targeted Email Lists.

Accurate Email Lists include up-to-date Names, Postal Addresses and Email Addresses.
Targeted Email Lists are affordable lists of potential new customers.

FaceBook & Instagram Holiday Sweepstakes

If you want to create a buzz this Holiday season, a quick and affordable idea is to host a Holiday Sweepstakes using your social media.

People love to play games ! Promote your Holiday sweepstakes on your Holiday Postcards and Emails, and promote them across all your social media channels in order to get the best responses.

Here are a few ideas for a quick and easy Holiday Sweepstakes:

  • Photo Contest (using your Product/Service)
  • Best Fall Holiday Selfie Contest
  • Best Jingle / Song (about your Product/Service)
  • Buy 1 – Give 1
  • 12 Days of Xmas Giveaway

Huge Discounts !

Everyone loves a discount. But, not every discount is created equal. Up the ante this Holiday season, with a huge discount shoppers can’t refuse.

Research your competition and see what discounts they offered last year and this year, and try your best to offer something bigger and better!

Savvy shoppers are also doing their due diligence and price shopping, so if you have the best deal, you’ll likely win their business.

Buy Now, Pay Later App

Holiday Shoppers are looking for good deals, and more options on how and when to pay.

If you offer a product or service that is expensive, maybe you’ll win over more customers if you give them the option to pay over time.

There are lots of ‘buy now, pay later apps‘ available now, that you can quickly integrate into your website, giving your customers, one more reason to stay and pay.

Guaranteed On-Time Shipping

According to a recent study by Deloitte, "Holiday retail sales are likely to increase between 3.5% and 4.6% in 2024, according to Deloitte’s annual holiday retail forecast."

However, the after effects of the pandemic are still causing more people to shop online and look for gifts that can be shipped.

But the current shipping delays are worrying holiday shoppers, and causing them to back away from businesses that can’t promise that their gifts will be delivered on time.

Win over wary Holiday Shoppers, by guaranteeing on-time shipping and ‘before Xmas’ deliveries.

Free Gift

One of the best holiday marketing tips you can adopt this season, is offering a free gift. Everyone loves a free gift!

No matter how small the gift is, if it’s practical, funny, or sweet, a free gift can be a deal breaker.

The gift doesn’t have to be related to your product or service, but it does have to be something that people want, need or could re-gift.

Here are some gift ideas that are bound to entice:

  • Stocking stuffer
  • Ornament
  • Gift Card
  • Free Subscription
  • Stickers
  • Truffles/Sweets

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