Targeted Direct Mail

Posted on 2017-09-19 by Jenny

Targeted Direct Mail That Gets Results

How do you decide if your customers will benefit from receiving targeted direct mail?

Here is a great HubSpot resource to help you decide.

Some Advantages Of Using Targeted Direct Mail:

  • Clone only your best customers and target those most likely to use or buy your product because these people will be most likely to place an order.
  • Targeted direct mail reduces wastage and as a result saves you money.
  • A compelling "call to action" encourages your customers to communicate with you and as a result this makes completing an order an easier task.
  • Targeted direct mail will be retained long after a cold call is forgotten .

Appreciate your customers with a "Thank You For Your Business" by offering a coupon code for their next order.

You can make your direct mail piece personal by adding a physical stamp and handwriting the text.

 

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