Direct Mail Best Practices

Posted on 2015-07-23 by Jenny

My Print Source published a great article earlier this month titled ‘Direct Mail Best Practices‘.

Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran;the article is quick to read andpacked with useful tips on how to build a successfuldirect mail campaign.

Here are some of the key points:

  • Know Your Customer
  • Be Consistent
  • Combine Channels
  • Track
  • Use Standout Elements
  • Add Interactivity
  • Automate to Improve Integrationand Cost Efficiency

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