Consumers Prefer Direct Mail Over Email

Posted on 2014-03-31 by Jenny

A recent study by the DMA (Direct Marketing Association) found that Consumers still prefer to receive print / direct mail advertising over email.

According to the DMA, 79% of Consumers will react to direct mail advertising immediately, in comparison to only 45% of consumers who say they react immediately to email advertisements.

The study also found that 56% of consumers think that print marketing and direct mail, is the most trust worthy of all advertising communication channels.

56percenttrustprint

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