Consumers Prefer Direct Mail Over Email

Posted on 2014-03-31 by Jenny

A recent study by the DMA (Direct Marketing Association) found that Consumers still prefer to receive print / direct mail advertising over email.

According to the DMA, 79% of Consumers will react to direct mail advertising immediately, in comparison to only 45% of consumers who say they react immediately to email advertisements.

The study also found that 56% of consumers think that print marketing and direct mail, is the most trust worthy of all advertising communication channels.


Can we help you?

Call us on 866 306 8674

for free expert assistance.