Clever Direct Mail Targets Cats & Cat Owners

Posted on 2014-03-03 by Jenny

A Canadian advertising agency recently worked with a local cat liter company on a direct mail campaign to help boost sales.Their goal was to reach cat owners in the surrounding area, and convince them to purchase their cat liter, over the competitors’.

They came up with an ingenious way to attract cat ownersand their cats – catnip-scented direct mail!

The cats became so excited by the catnip-scented mail pieces, it was hard for ownersnot to take notice! What a clever and unique way to make their direct mail piece stand out and get noticed!

Check out the video here: