Mobile Barcodes: Who’s Using Them?

Posted on 2013-07-19 by Jenny

Mobile Barcodes (otherwise known asQR Codes/ Quick Response Codes) are popping up all over the place.

You see them on direct mail postcards delivered to your door, on menus at restaurants, in newspapers & magazines, on advertisements at Museums and Airports etc etc. They’re a ‘hot’ new marketing tool that’s gaining in usage and popularity. They look like this:

ScanLife, one of the largest global providers of mobile barcodes, just released a quarterly report that indicates that in March 2013 they reached an all time high, of 6.7 million scans in just 1 month. You can see from this graph how the trend is growing exponentially, year after year.

ScanLife_QR_Code

Here are some other interesting facts about Mobile Barcodes and who’s using them, when they use them, and which ones are most popular:

ScanLife_Demographics

ScanLife_AverageScansPerDay

ScanLife_PopularQRCodes

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