Opportunities for Targeted Direct Mail Campaigns

Posted on 2012-01-21 by Jenny

Gaps in the market place have opened up because so many companies have reduced spending on direct mail marketing. Think about it. Less competition for consumer attention could well be a great opportunity for your business.

Recent studies have shown that 50% of people prefer direct mail to email marketing. A well executed and targeted direct mail campaign could give your company a much-needed edge in a less competitive market place & add $ to your bottom line.

An interesting article in Direct Marketing News

 

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