What to Expect from Your Mailing List

Posted on 2011-02-17 by Jenny

When you purchase a LeadsPlease Mailing List, you can rest assured that you will be using a quality mailing. Your next step will be to mail your campaign. But before you get started, we wanted to share a few thoughts with you about the sort of deliverability and response rates you can expect to see from your mailing.

We love to hear from you! So please feel free to contact us at any time, with any questions, feedback, comments and direct mail success stories!

Deliverability

Deliverability is the percentage of mail pieces that you can expect to get delivered.

  • What deliverability can I expect?
    • Consumer / New Homeowner / New Mover Lists – 95+% Deliverability Guarantee
    • Business Mailing Lists – 92+% Deliverability Guarantee
      • You can expect these highdeliverability rates when you mail your campaign within 30 days of purchasing your list and address your mail correctly.
      • If you have any questions about how to address your mail correctly, we suggest visiting the USPS Addressing Tips & Tools section of the USPS website.
  • Why won’t 100% of my mail get delivered? Why should I expect some returned mail pieces?
    • Although we perform extensive tests to ensure the highest quality data possible, there will always be a small number of undeliverable mail pieces/returned mail for various reasons that are out of our control:
      • Millions of Consumers and Businesses move every month, and if they don’t provide a forwarding address to the USPS, their mail cannot not be forwarded and will get returned to the sender.
      • Postal inaccuracies.
      • If a house is vacant, the postman is not allowed to deliver the mail and the mail will be returned to the sender.
    • “Or Current Resident" and "Or Current Occupant"
      • You can increase deliverability by adding the words ‘Or Current Resident’ to a Consumer mailing address and ‘Or Current Occupant’ to a Business mailing address. Ifa person or business has movedlocation, your mail will get delivered to the current resident/occupant.

Response

  • How do I get the best response rate from my mailing?
    • A quality mailing list is definitely one of the first steps in building a successful direct mail campaign; but the overall response rate that you can expect from your mailing, ultimately depends on a combination of elements:
      • Quality List
      • Design
      • Copy
      • ‘Call to Action’
      • Offer or Discount
      • Images
      • Personalization
      • Honesty
      • Timing
      • Repetition
  • What response rate can I expect from my mailing?
    • According to the DMA (Direct Marketing Association), you can expect to see anywhere between 1-9% response rate from direct mail. Of course, a successful direct mail campaign, as you read above, relies on a variety of factors, so every campaign will have a different response rate.
  • How do I know if my mailing was a success?
    • Every mailing has a different goal, so as long as you see the results that you were looking for you can declare your direct mailing a success. Some obvious benefits and attainable goals for a direct mail campaign are:
      • Finding and gaining new customers
      • Increasing sales
      • Building brand awareness
    • Gaining 1 new customer can often make an entire mailing a success – especially if this 1 customer becomes a loyal, repeat, life-long customer that purchases again and again.
    • So remember, it’s not always just about gaining immediate short-term sales , it’s about building your customer base and getting them to come back again and again.

Can we help you?

Call us on 866 306 8674

for free expert assistance.

x